REFERENCES
Experience is a great teacher.
Over the past 20 years, I have gained exceptional expertise and built a strong network of trusted experts in various areas of e-commerce, dealing with everything from platforms to omni-channel solutions, marketing and CRM. As a highly appreciated leader, attentive listener and a thoroughbred person of action – someone who has delivered extraordinary results at all stages of my career, not only in terms of commercial impact, but also in terms of the business legacy within organisations and teams – I would be delighted to support your business with professional advice.
CHANGE Lingerie is one of the most successful European lingerie brands and retail concepts. As part of the Board of Advisors, I will be supporting CHANGE Lingerie of Scandinavia A/S with the creation, build-up and roll-out of their future omni-channel consumer journey.
Having recently graduated in Circular Economy and Sustainable Strategies through the Executive Education Programme at Cambridge University Judge Business School, I am currently striving towards a professional career in the area of sustainability and impact investment.
Based in Denmark, ECCO is the world’s largest producers of shoes and leather goods. At the family-owned company, I managed e-commerce business in over 20 European markets, introduced fully fledged omni-channel processes to secure seamless consumer journeys across offline and online retail, managed the platform business and spearheaded the shift towards digital brand marketing.
Triumph International is global leader in intimate apparel, marketed under two international brands: Triumph and sloggi. This was my first position in the branded international fashion industry. In charge of mainly outsourced e-commerce operations, I introduced the brand to online consumers in 14 markets across Europe. In 2015 I lead from the front within the organisation by shifting to an agile development environment.
Breuninger is a high-profile luxury fashion and lifestyle retailer from Stuttgart. In the early 2000s, I became a pioneer of e-commerce in the world of department stores, building Breuninger’s new online business from scratch to span all facets of the business. This included rapid go-to-market product enrichment revolving around internal content creation, partners in Asia, multiple-location picking, B2C warehouse development, real-time stock reconciliation and the launch of the Breuninger Card as an online payment method.
After graduating in Sports Economics at the University of Bayreuth and Université de Montpellier, in the year of the new millennium I started my career in the digital economy. In my first position, I was responsible for the marketing activities of an international online agency in Munich, specialising in content management and website creation.